Pineapple Hula


Pineapple Hula combines the big citrus taste of fresh pineapple with the crisp sweetness of apple cider.

Strawberry Magic


Come alive to crisp apple hard cider blended with the fresh taste of strawberries, soft and deep red, backed by mouth watering sweetness and a delicate hint of tartness. This is Magic Apple Hard Cider kicked up with a hint of Saturday night. We blend it a little differently around here. If you’ve never tried it, get ready for confetti.



A new variety 12-pack gives hard-cider fans a dozen reasons to pick Ciderboys Cider Co.’s handcrafted hard ciders when shopping for their favorite beverage. Now available at retail stores, the Ciderboys hard cider variety pack features three 12-ounce bottles each of First Press traditional hard cider; Strawberry Magic, formerly known as Magic Apple; Peach County, a summer seasonal; and either Raspberry Smash or Ciderboys Pineapple Hula, a new Ciderboy

Zen Berry


A mirage of raspberry, blackberry and dewberry emerges in boysenberry. This sweet-tart delicacy matures to a deep maroon then swirls with handpicked apples to form a quenchable yin-yang in Ciderboys Zen Berry.

Modelo Tamarindo Picante Chelada


Modelo spicy and sweet Chelada flavored with natural spices, tomato juice and tamarindo. A new and flavorful extension to the #1 imported chelada in the US-Modelo Chelada Tamarindo is an instant classic.

White Ale


Brewed in the centuries-old Belgian tradition, our White Ale features the complex flavors of the classic witbier, including orange peel and coriander – all brewed with pure Icelandic water that delivers a cool smoothness that is flavorful and refreshingly drinkable.

Toasted Porter


With clear notes of espresso, dark chocolate and a hint of authentic Icelandic coffee, this Porter is dark and rich, offering a medium body that is robust, yet smooth on the palate and easy to drink. There’s no need to be afraid of the dark anymore.

Arctic Pale Ale

American and Bavarian craft come together with the finest Icelandic water to create the Viking version of the Pale Ale, where robust hoppiness meets smooth malty undertones. Cascade hops give it the American character, while Northern Brewer hops add just enough bitterness to make this Ale refreshingly Icelandic.

Cross Plains Special Pilsner


Esser's Brewery was first established in 1863 and revived in 1995. George Esser arrived from Germany in 1852 with a taste for good German beer. He built a brewery in Cross Plains in 1863 and called his beer Esser's Best. Six generations of Essers have continued the tradition, keeping the company alive during Prohibition by distributing "near beer." Re-established in 1995, under the direction of Wayne and Larry Esser, Esser's Best is now brewed using the original recipe. In celebration of 150 years in the beer business, the Esser family produced an ale to commemorate this mark in history.


A full-bodied lager, Esser’s Best is comprised of the choicest malt and hops and sparkling, pure Wisconsin water. Brewed with an old world recipe translated from the original German, Esser’s Best has a smooth, rich taste that comes from a longer lagering process. Esser’s Best. Combining world-class taste and old world tradition.